The D&AD New Bloods Awards 2016 Design Bridge breif was to create a brand of gender neutral and eco friendly products. My concept for this project is called ne1 (pronounced: anyone). I chose this name because it is a gender neutral and inclusive term that allows the product to be for everyone. Along with this name I created a system of imagery for the packaging the represents the three major concepts I discovered in my research. These concepts are, the gender spectrum, identity, and fluidity. Each element is represented in my design fluidity represented by water, identity represented with the marble, and the spectrum is expressed through the gradient. Each product is SOIL Association Organic, and made with all natural fair trade ingredients and the product is never tested on animals.